This is the text which appears 'Before the flip' - basically this is an extract of the post to be shown on the homepage. Best to keep the text here short and and to the point. Introduce and summarise the main content. Try to engage and entice the audience to click through and read more.
It will also appear above the 'After the flip' content on the post's page.
This is the text which appears 'After the flip' - basically this is the main content of the post which is shown on the post's page. Remember that the 'Before the flip' content above shows above this content.
Try to use plain English where you can - see the free guides from the Plain English Campaign.
Using subheadings is a great way to help bring structure to your content while making the page more visually pleasing for your audience. Try to use subheadings sporadically where you can. Keep the subheadings short and to the point. When using subheadings do not use 'Heading 1' instead please use 'Heading 2' this will help optimise your website for search engines, like Google.
Linking to another page on your website or content from around the internet is a great way to help signpost your audience to new and relevant content. Adding a link within text is best practice and removes the need to paste the full website address. Here is a link to the Liberal Democrats website.
Images, photographs, graphics and infographics are a great way to improve the content of your website, it's visual appeal and the websites readability. They do say a picture is worth a thousand words and that is definitely true online. Blocks of text without images will instantly put of most internet users. Keep people engage with vibrant, relevant and high quality images.